Helping you articulate your message using social technologies

Profile management | Content | Strategy | Training

Your Social Media Strategy Blueprint

This proven and systematic process reveals not only the recommended Social Marketing and Communications strategy for a company or organisation, but also the practical methodology and resources required to implement it. The process is anchored on a series of Discovery meetings establishing overall Marketing and PR strategy as well as available content creation resources and existing activity appraisal.

The resulting comprehensive strategy document and/or slide deck serves as a manual on how to execute the Social strategy and can include the following sections:

Social Strategic overview
Keyword framework
Audience and community overview
Influencer strategy
Social Content Strategy
Social Content Creation Methodology
Social Community Engagement Strategy
Social Resource overview - human and technical
Social Media policy
Social Engagement Protocol
Issues and Crisis Plan
ROI and measurement framework

Artechulate can also devise an action plan for delivery of the strategy, as well as consultancy days to assist in the early stages. The Blueprint product is designed to ensure a company or organisation can effectively and sustainably in-source ongoing Social activity. The document also ensures Social Strategy can be briefed in to new employees as part of an on-boarding process. The end-product can be delivered either in manual format or slide deck. The entire engagement is charged either at a flat rate fee or at a daily rate depending on scope.