Adventures with Robots

AI image generation example

The year 2023 began with the explosion of Generative AI, and our thoughts continue to be dominated by what the arrival of this powerful and pivotal technology might mean for the future.

With very little warning Chat GPT 3 and then 4, and the vast app ecosystem Open AI unleashed, has radically altered how we all might work in ways we are struggling to catch up with and is challenging us all to re-imagine our roles.

Against that backdrop, I’ve decided to return to blogging for the first time in many years to chart my journey as I embrace AI and everything it means for Communications.

It’s been almost a decade since my first blogging efforts slowed to a stand still. My original Artechulate blog - https://artechulate.wordpress.com/ - charted a journey of discovery as I started my own company back in 2012. It was helpful to keep a journal as I developed new understandings of social media consultancy.

When social media first arrived in 2007-2008 it turned the way Corporate Communications was done upside down - and so many parallels exist between then and now as AI revolutionises our work.

That first revolution inspired me to start my own company - the rationale behind which you can read here: https://artechulate.wordpress.com/2012/05/30/why-i-quit-traditional-pr/

This new revolution is more challenging and even existentially threatening. But as I embrace new tools and methodologies it might be helpful to share them for others maybe a little behind me on the journey.